Key Responsibilities

• Design digital and print marketing materials using Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Assist in maintaining WSTA’s website, social media channels, and email marketing efforts.

• Collaborate with team members to plan and implement public outreach campaigns and events.

• Attend and represent WSTA at community events, local fairs, and public meetings.

• Coordinate promotional campaigns that support rider education and system changes.

• Develop clear, accessible messaging for diverse audiences, including the transit-dependent population.

• Monitor marketing performance metrics and compile reports as needed.

• Support internal marketing initiatives to improve employee engagement and communication.

• Other duties as assigned.

Required Qualifications

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

• Demonstrated experience in community engagement, outreach, or public-facing roles.

• Excellent written and verbal communication skills.

• Ability to manage multiple projects in a fast-paced environment.

• Strong attention to detail and creativity.

• Strong people skills.

• Must be able to lift up to 40 lbs.

Education and Experience

• Bachelor’s degree in marketing, Communications, Public Relations, Graphic Design, or a related field; OR

• Associate degree with 2+ years of relevant marketing or community outreach experience; OR

• Equivalent combination of education and experience demonstrating the required knowledge, skills, and abilities.

Preferred Qualifications

• Experience working in public transit, government, or nonprofit sectors.

• Bilingual or multilingual skills a plus.

• Familiarity with web content management systems and digital ad platforms (e.g., Meta, Google Ads).

Work Environment

• Occasional evening and weekend work required for events.

• Role includes both office-based work and field/community event presence.

WSTA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Salary 50,000 to 55,000

The Marketing Specialist supports the execution of marketing strategies to promote public transit services and strengthen community engagement for the Winston-Salem Transit Authority (WSTA). This position is responsible for developing content across multiple platforms, coordinating outreach efforts, and assisting in the design and production of marketing materials.